We design logos in the context of actual brand use, not as isolated symbols detached from the rest of the communication.
selected clients
Trusted by global and regional brands.
A logo is often the first recognizable element of a brand, but on its own it is rarely enough. We design logos with real usage in mind: websites, social profiles, decks, packaging, print, and signage.
The right direction depends on where the brand needs to perform. Some marks need maximum clarity and restraint. Others need more character and memorability. In every case we focus on recognizability and fit.
We often position logo design as an entry point into a broader identity system, because that is where the long-term value really appears.
We design for distinctiveness and flag obvious conflicts, but we do not handle trademark registration. That kind of legal clearance belongs with your counsel or a specialist firm—and should happen before you commit a mark to the market.
We stay with you from discovery through launch, keeping UX, content, and engineering in one thread so decisions stay traceable. The spotlight project shows how we turn goals into a shippable product without trading away speed or maintainability. If your roadmap looks similar, the same rhythm usually applies: clarify, build, measure, and iterate.
symbol-first
unlimited.studio
symbol-first
unlimited.studio
No. We usually recommend a small system around the logo so it can be used consistently.
Yes. Refreshing and simplifying an existing mark is often the right move.
Yes. That is often part of making the logo work in a coherent brand system.
Usually 3 distinct directions in the first round, followed by 2 rounds of refinement on the chosen direction. Final delivery includes vector masters (SVG, AI, PDF) plus PNG exports at favicon, avatar, header, and hero sizes.
We design for distinctiveness and check obvious conflicts, but formal legal clearance and trademark registration should go through your counsel or a specialist firm—those checks matter before you commit to a mark in the market.
Yes for simple motion guidelines; complex motion systems can be scoped as a follow-on.
Logo craft terms that keep marks legible everywhere they appear.
A typed brand name versus an icon-only mark; many systems need both for flexibility.
Minimum padding around the logo so nearby elements do not crowd legibility.
Single-color rules for dark, light, and noisy backgrounds without losing detail.
The smallest reproduction where strokes and counters remain readable.
Alignment rules for how symbol and wordmark combine in horizontal and stacked formats.
Vector masters plus raster exports appropriate for web, print partners, and social crops.
